Client: YouTube

Wrote channel descriptions, pre-roll ads and intros for Awesome Stuff Week: Unwrapped, a week-long campaign showcasing shoppable video for the holiday shopping season.

Incorporating analytics lessons, I created distinct themes for each day of the Unwrapped week.



Splurge or Save Day

Challenged YouTube Creators to select an item from the high or low end and was a big hit with Creators and fans.