Think With Google

Editorial director on growth hacking project

Led creation of social media optimized videos and infographics (testing 60 assets over 10 weeks)

Trained agency and internal team to write in an editorial voice (rather than ad/sales style)

Google Real-time ads – Super Bowl press event

Video for press event ahead of Super Bowl, unveiling Google’s new Real-time ads

Wrote and punched up script on tight turnaround, collaborating with agency partner

The Economist Group

Case study video

Came up with concept, wrote script and collaborated with art department to execute this case study video and a sizzle reel for the client

Executive Producer of GE Look ahead, overseeing the launch and execution of this digital branded content program, which created over 350 pieces of content to reach more than six million users in its first year

“Made in Queens” – Excerpt: The Transformation

Winner of the John M. Patterson Award for Television Documentary from Columbia University